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New Skin Care Line from Physicians Formula

A Walmart exclusive through 2011.

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By: TOM BRANNA

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In August, Physicians Formula will launch a new skin care line exclusively in Walmart. The range, dubbed Physicians Formula Skin Care, will be carried in 2,500 Walmart doors through yearend. The line includes three regimens focused on the common skin concerns, namely Aging (purple), Moisture Balance (blue) and Sensitivity & Redness (red). Each regimen includes three steps: cleanse, moisturize and treat....

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